<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.rewirecompany.com/articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/246f4f71-0709-43b1-8088-75ab7a31527e/listen+and+lern+horizontal.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/lets-get-technical-claude-cowork-plugins-vs-chat-projects-58cm7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111861-2BX8YXH72LLLCV8CWUAG/Client+test+marketing+plugin+v1.png</image:loc>
      <image:title>Rewire Insights - Let’s Get Technical: Claude Cowork Plugins vs Chat Projects - Make it stand out</image:title>
      <image:caption>An example custom Claude Cowork plugin. I drafted this to help a client build their own in-house Agentic AI marketing team to support their real (human) marketing team focus their talents on the most valuable parts of the job (spoiler alert: it’s not checking marketing copy for brand guideline alignment).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/vrqc4mw2qybip8004fwz81n9anjpi0-ka2rb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112078-BWMCE2SS5Q7WJV5THQ5D/ai+rosetta+stone2.png</image:loc>
      <image:title>Rewire Insights - AI Has Its Own Dialect - Make it stand out</image:title>
      <image:caption>An ancient AI rosetta stone…from May 2026. Image generated with Gemini (image) and Claude (prompt).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112086-DYM4U1WZ211KI1HYJO0Q/ai+translate+-+image+gen.png</image:loc>
      <image:title>Rewire Insights - AI Has Its Own Dialect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112093-C6XVQO8SM7AQHUAIYPV1/ai+translate+-+new+project.png</image:loc>
      <image:title>Rewire Insights - AI Has Its Own Dialect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112100-BCKPVTFUTLSKS5VFKQ54/ai+translate+-+vibe+code.png</image:loc>
      <image:title>Rewire Insights - AI Has Its Own Dialect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112106-51TOLEHAFU6S7BFX9QKN/ai+translate+-+plugin.png</image:loc>
      <image:title>Rewire Insights - AI Has Its Own Dialect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/download-the-brief-template-a-simple-tool-to-help-make-ai-work-for-you-6ktml</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111755-YBLSS814GMZOE8UVDX1L/BRIEF+screenshot.png</image:loc>
      <image:title>Rewire Insights - Download the BRIEF Template: A simple tool to make AI agents work for you. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/building-your-first-ai-agent-a-brief-explainer-kknpm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111712-KLPUSK141UJMAPQVLRYU/BRIEF+AGENT+SMITH+%28582+x+288+px%29.png</image:loc>
      <image:title>Rewire Insights - Building your first AI ‘agent’: A BRIEF explainer - Make it stand out</image:title>
      <image:caption>AI ‘agents’ shouldn’t be scary. And if you really look at what you’re trying to solve, an agent isn’t even the answer. Solid instructions and useful reference documents are all you need. Image created by author. Screen shot of a Claude Project and Agent Smith from The Matrix Trilogy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111719-A0N13B1MV6BYKAFK2QCJ/project+instruction+page.png</image:loc>
      <image:title>Rewire Insights - Building your first AI ‘agent’: A BRIEF explainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/i-thought-i-had-to-worry-about-bullies-and-boys-wt4g3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111816-3SXKKERJ2IAZIGPZ8ZX1/PXL_20250809_172058544.jpg</image:loc>
      <image:title>Rewire Insights - I Thought I Had To Worry About Bullies And Boys - Make it stand out</image:title>
      <image:caption>With Artificial Intelligence, we’re wandering into a new world. One where I’ll need to learn how to teach and protect my kids in a whole new way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/opus-47-is-here-its-more-expensive-and-it-doesnt-even-know-that-opus-46-exists-kxr4r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111907-MGH8CHY9TA8ZZH3SSHJ9/Screenshot+2026-04-16+123018.png</image:loc>
      <image:title>Rewire Insights - Opus 4.7 is here. It’s more expensive and it doesn’t even know that Opus 4.6 exists - Make it stand out</image:title>
      <image:caption>Screenshot of me asking Claude Opus 4.7 how its usage costs compare to Claude Opus 4.6. Emphasis mine, obviously.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111914-FR63Z8P33LJZ9OTGG560/Screenshot+2026-04-16+102300.png</image:loc>
      <image:title>Rewire Insights - Opus 4.7 is here. It’s more expensive and it doesn’t even know that Opus 4.6 exists - Make it stand out</image:title>
      <image:caption>Claude Opus 4.7 casually telling me there’s no such thing as Claude Opus 4.6(!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111920-SZ3B9QIDLQI60JJAFBSI/Screenshot+2026-04-16+102457.png</image:loc>
      <image:title>Rewire Insights - Opus 4.7 is here. It’s more expensive and it doesn’t even know that Opus 4.6 exists - Make it stand out</image:title>
      <image:caption>Why does this feel like I’m trying to follow which cup the ball is under?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/just-use-ai-how-the-ai-solutions-can-look-very-different-for-the-same-exactnbspprocess-8tzjs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111834-DXF2EC74CWHRKTM43YYS/Gemini_Generated_Image_ouhjk1ouhjk1ouhj.png</image:loc>
      <image:title>Rewire Insights - ‘Just Use AI’: How The AI Solutions Can Look Very Different For The Same Exact&amp;nbsp;Process - Make it stand out</image:title>
      <image:caption>5 people doing the same exact process in very different ways. Created by author with Google Gemini.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111840-OI42CO6ZFNUTCBQ3YXKF/Make+CVbyAI+google+drive+version.png</image:loc>
      <image:title>Rewire Insights - ‘Just Use AI’: How The AI Solutions Can Look Very Different For The Same Exact&amp;nbsp;Process - Make it stand out</image:title>
      <image:caption>Make.com Automated Workflow: Submission → AI Review and Revision → Resume Built → Ready To Send</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111846-P8GY0IF5D7FM5W8P3KJP/CVbyAI.png</image:loc>
      <image:title>Rewire Insights - ‘Just Use AI’: How The AI Solutions Can Look Very Different For The Same Exact&amp;nbsp;Process - Make it stand out</image:title>
      <image:caption>The client submits a resume and job posting, answers the optional question, watches the app work it’s magic, and has a brand new resume ready to go, including what was changed, what gaps still exist, and the option to refine in real-time. All without a human in the loop. CVbyAI app built by author. All rights reserved and whatnot.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/ai-doesnt-know-what-its-capable-of-you-have-to-ask-7c6hh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111542-CN76YW0HHOH7I5326RZV/Gemini_Generated_Image_2vag7j2vag7j2vag.png</image:loc>
      <image:title>Rewire Insights - AI Doesn’t Always Know What It’s Capable Of. You Have to Ask. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111548-40ID5UP1CSZ4BJFIA0QH/PPT+question+1.png</image:loc>
      <image:title>Rewire Insights - AI Doesn’t Always Know What It’s Capable Of. You Have to Ask. - Make it stand out</image:title>
      <image:caption>My first prompt for Claude. Decent answer. Outdated, but decent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111555-M7NEXL6NTCU3X1IOG9WZ/PPT+question+2.png</image:loc>
      <image:title>Rewire Insights - AI Doesn’t Always Know What It’s Capable Of. You Have to Ask. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/people-are-looking-at-me-funny-explaining-why-im-starting-an-ai-focused-business-lnp83</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111950-JRSB96GF3BFXOWQ8B5D0/I%E2%80%99m+an+AI+Consultant.png</image:loc>
      <image:title>Rewire Insights - People Are Looking At Me Funny: Explaining Why I’m Starting An AI-Focused Business - Make it stand out</image:title>
      <image:caption>I mean, not really, but sort of, it’s complicated. I just know how to save your business a lot of time and money, and get you generating revenue faster. Oh wait, you already left the room. Fine. (Created by author with Google Gemini).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/building-workflows-with-ai-is-different-than-handing-workflows-to-ai-c5wad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111689-0CVX1YXT3TTBLEBZP2E0/lucy+chocolate+factory.jpg</image:loc>
      <image:title>Rewire Insights - Building Workflows WITH AI is Different Than Handing Your Workflows TO AI - Make it stand out</image:title>
      <image:caption>Lucy and Ethel try to keep up at the assembly line. I promise there’s an AI-supported workflow example in this article, but I can’t help but use this image to kick things off. Photo courtesy of Desilu Productions/CBS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111696-4FW3K2R8UTEDVUGEPM05/Make+Scenario+4+workflow+demo+%28where+AI+improves+process+or+replaces+the+human+in+the+loop%29.png</image:loc>
      <image:title>Rewire Insights - Building Workflows WITH AI is Different Than Handing Your Workflows TO AI - Make it stand out</image:title>
      <image:caption>An automated workflow (via Make.com) that is enhanced by AI but doesn’t outsource the whole thing to AI agents.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/brief-framework-how-do-you-build-an-ai-agent-fymf6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111674-2NFXUGOYVCS8QCYCPT51/Gemini_Generated_Image_6x3qid6x3qid6x3q.png</image:loc>
      <image:title>Rewire Insights - How Do You Build An AI Agent? Be&amp;nbsp;BRIEF - Make it stand out</image:title>
      <image:caption>An employee walking their new AI Agent through all the company’s TLAs*. Created by author with Google Gemini.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/bots-and-bottlenecks-dont-build-a-solution-before-you-understand-the-actual-problem-szyjm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111659-OVTUWC7ZAFOWXN70KJS9/bottleneck+1.png</image:loc>
      <image:title>Rewire Insights - Bots and Bottlenecks: Don't Build a Solution Before You Understand the Actual Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/three-tier-ai-the-build-process-no-one-taught-me-zdckz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112042-HM0FMFYXPTSILHI7YQUN/Gemini_Generated_Image_9za4dp9za4dp9za4.png</image:loc>
      <image:title>Rewire Insights - You’re Allowed To Use More Than One AI: The Build Process No One Taught Me - Make it stand out</image:title>
      <image:caption>Image created by author using Google Nano Banana. Post created by author using…author’s brain.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/the-game-has-changed-go-hire-100-harvard-mbas-8s4b5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112005-XEDIU5OFCI58BZBXHSE5/Gemini_Generated_Image_bi8izbi8izbi8izb.png</image:loc>
      <image:title>Rewire Insights - The Game Has Changed: Go Hire 100 Harvard MBAs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/ai-just-wants-the-data-y4ehl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111587-3BPOG3HZ314ZHALOVJ7R/data+wall+and+door.png</image:loc>
      <image:title>Rewire Insights - You’re Making This Too Hard. AI Just Needs The Data - Make it stand out</image:title>
      <image:caption>Getting AI your data isn’t as hard as you think. You’re just not looking in the right place. [Image created by author with Google Gemini.]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/vibe-coding-a-reluctant-love-story-ealbn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112063-YX42I6KCYDHV3P0RKLU5/1_K9zjcS1oZzVurT90O249hQ.webp</image:loc>
      <image:title>Rewire Insights - Vibe Coding: A Reluctant Love Story - Make it stand out</image:title>
      <image:caption>Ok, not quite love at first sight. But amazing nonetheless to a non-tech novice like me.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/ai-rules-for-my-kids-a-lesson-on-how-to-protect-your-critical-thinking-muscle-g95y6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111604-9UWON8YHBTZP6HTFRAV9/emma+guitar+no+face.png</image:loc>
      <image:title>Rewire Insights - AI Rules for My Kids: A Lesson On How To Protect Your Critical Thinking ‘Muscle’ - Make it stand out</image:title>
      <image:caption>Singer/Songwriter of the Year (2043)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/ai-doesnt-like-you-ai-really-wants-you-to-like-it-8la94</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111570-Y02I26APJNGBFFYHM4Z3/1_NVhnfAZ0nWtLKdmiiCTICA.webp</image:loc>
      <image:title>Rewire Insights - AI Rules For My Kids: AI Doesn’t Like You. AI REALLY Wants You To Like It. - Make it stand out</image:title>
      <image:caption>Image created by the author, using AI that does not actually have an opinion of him or this blog.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/my-ai-cheat-sheet-an-ai-glossary-for-non-technical-dummies-like-me-l45k3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111876-ST4U93V5AXSEK2RS5WT9/1_rqwtnPwqQQH0VSagpn7kCQ.webp</image:loc>
      <image:title>Rewire Insights - My AI Cheat Sheet: An AI Glossary for Non-Technical Dummies Like Me - Make it stand out</image:title>
      <image:caption>Image created by author with Google’s Nano Banana. One of the many AI tools I’ve had to learn in the past year.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/my-personal-list-of-ai-tips-tricks-and-guardrails-nrnta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111893-52CC175V55K74SO0LCN1/Gemini_Generated_Image_p1g31gp1g31gp1g3.png</image:loc>
      <image:title>Rewire Insights - My Personal List of AI Tips, Tricks, and Guardrails - Make it stand out</image:title>
      <image:caption>A visual illustration of how we’re all trying to figure out AI right now. Image created with Gemini by author.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/disney-world-and-when-to-trust-ai-j6434</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111740-8AI6CB4PP4MYH99Q6S7D/disney+post.png</image:loc>
      <image:title>Rewire Insights - What Disney World Taught Me About When I Should (and Shouldn’t) Trust AI - Make it stand out</image:title>
      <image:caption>There are just some things AI will never replace. Image of author and the reason Disney is worth the hassle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/hiring-and-onboarding-my-ai-chief-of-staff-tcjlh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111768-ORC91UJL7HIO66DG3TSZ/0_Wt1MyHkq4FJqUur4.webp</image:loc>
      <image:title>Rewire Insights - Hiring And Onboarding My AI Chief Of Staff - Make it stand out</image:title>
      <image:caption>Say hello to my new Chief of Staff.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/how-im-using-my-hr-experience-to-build-better-ai-kj37e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/sean-and-claude-explain-ai-to-his-dad-pkba2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/how-should-you-learn-ai-in-2026-with-curiosity-and-patience-kjrjc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111787-ENKGMMBGS6SZ1MYEJUHL/1_923eQ7I83Ol4QasB6p-qIQ.webp</image:loc>
      <image:title>Rewire Insights - How Should You Learn AI in 2026? With Curiosity and Patience - Make it stand out</image:title>
      <image:caption>Me trying to learn AI. (From left to right, top to bottom: Canva, Zapier, Asana, ChatGPT, Squarespace, Midjourney, Cursor, Perplexity, Replit, Gemini, base44, n8n.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/i-asked-claude-the-same-question-about-me-8-times-i-got-8-different-answers-they-were-all-right-ay4ze</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111799-B9DLCFIVUJ1EJIXIRYFK/Untitled+design+%281%29.png</image:loc>
      <image:title>Rewire Insights - I Asked Claude the Same Question About Me 8 Times. I Got 8 Different Answers. They Were All Right. - Make it stand out</image:title>
      <image:caption>Author + Anthropic’s Claude</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/the-ai-land-grab-annoying-inevitable-and-a-massive-opportunity-b2f3h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111973-9VRU8T73JJZ2YZF18RDD/Medium+Guy.png</image:loc>
      <image:title>Rewire Insights - The AI Land Grab: Annoying. Inevitable. And A Massive Opportunity. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/the-devil-wears-prada-is-right-about-ai-zrdmc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111988-86JUTGVNE055E09P42PX/1_0uD7h-nYi4wDqrCUEGpqFQ.webp</image:loc>
      <image:title>Rewire Insights - You’re Wearing the Sweater: What ‘The Devil Wears Prada’ Gets Right About AI - Make it stand out</image:title>
      <image:caption>Image Credit: 20th Century Fox / The Devil Wears Prada (2006), modified by author.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/the-rise-of-the-authenticity-economy-leeyb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691112018-Z2BTPWBFJ1DQN3FCVS98/Screenshot+2026-03-23+151954.png</image:loc>
      <image:title>Rewire Insights - The Rise of the ‘Authenticity Economy’ - Make it stand out</image:title>
      <image:caption>AI will never replace an authentic experience. (Note: I’m the goof on the right)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/articles/pascals-wager-in-the-age-of-ai-apxwd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691111935-TVD2L9XC86WGGHJT813K/Untitled+%28Website%29.png</image:loc>
      <image:title>Rewire Insights - Pascal’s Wager in the Age of AI - Make it stand out</image:title>
      <image:caption>A portrait of Blaise Pascal on the left. On the right, stock image from Canva.com.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691109309-QT82IV495QX4FBOTZBXI/shut+open+eyes.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691125728-8M7CW4H5K0WJBN1SXUXK/lxw22.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691125740-ACLLK1FC3FIVL3U8HOU5/Pillars-of-Creation-NIRCam-social.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691125755-GWKVFOGDG8CLWVQBYL38/anchorman+jump.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/education</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788132924905-U1OARNGETAVKSURQVTNG/unsplash-image-G1yhU1Ej-9A.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788132949906-0OP4GSKIQ4N6HE6RFWZV/unsplash-image-fteR0e2BzKo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788133262615-ZGXGASY4II32FHATUXW3/unsplash-image-OyCl7Y4y0Bk.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691120253-G1V3AS6COLPEY9HD4Q9H/PXL_20250809_172058544.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691120262-H09N7R0KH96QL50FAG00/PXL_20240331_141941362.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691120269-7H46FZQZM1QXNEG5K9G9/PXL_20260402_144102634+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788133343961-3QKC5QG2ZNOCP36QQDPL/unsplash-image-3y1zF4hIPCg.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691120292-0FIZIZKM227ROVF2EO9V/PXL_20260402_144102634+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691120311-JOV8WV0RVLUH7CXLOHII/PXL_20260401_124501116.PORTRAIT.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691123076-82IN19RI118PGFGKBJQO/Funny+Corporate</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1787691123081-738HWLIZDPWU8QNT8JVK/Smile</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/861f0831-73ef-41a8-b970-530a1ce9da7d/core+bulb+logo+%28512x512+white%29.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/2d58218f-03db-4866-b681-611c3c11e0b3/Gemini_Generated_Image_koxkwjkoxkwjkoxk.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/ff4209c6-3d46-46d7-a6d6-70b9624545b6/Gemini_Generated_Image_tb3v5ctb3v5ctb3v.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/3a0679de-af9a-4a1b-97ae-8a7f39f396f4/Gemini_Generated_Image_7e8v3t7e8v3t7e8v.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/6a714545-6304-4cad-ab45-000160ba3cd9/horizontal+transparent.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/apps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/agents</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788059957198-YYHCD1M4AA5GTSALAOMF/unsplash-image-Dz_CgQMWC3M.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788060213261-2HFJWZ5XIVWEPE5URYDO/unsplash-image-FlPc9_VocJ4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788060306400-BEKBQYZZF62LPZN2XTJE/unsplash-image-lFtttcsx5Vk.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8e006377b9b34da16f465f/1788060346775-K1IGNXYUEXPW2JIAZ3Z7/unsplash-image-nGoCBxiaRO0.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/questions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/brief-hub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/brief-hub/setup-n8gcz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557054-AWT8V5FF8YV0LCR6I9MT/imgg-demo-ENjOSIkh.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557059-2DBZQW1GDD1P0O674CQG/imgg-demo-EzhmSujY.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/brief-hub/built-spfwx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557379-H6RKGBXVI2SGAZX6XOPN/imgg-demo-iGikAGoV.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557398-21RX5QHAA9BA7Z6ZDPFR/imgg-demo-N1g6iaei.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557360-LX2FI23LKI2BOHG8NBLK/imgg-demo-JBF3SmQJ.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557407-ZLMPYZLCXMOC7DPXUM3Y/imgg-demo-8xM9d6Tc.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557389-Q3ZB7IKIEI6W3NZMSD8U/imgg-demo-7J1jaCXI.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557370-HKSACDQS1B5GXKPQFZSG/imgg-demo-a3mKUH6c.png</image:loc>
      <image:title>BRIEF Hub - Pre-Built BRIEFs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rewirecompany.com/brief-hub/framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557111-HDXCYIUMF2C9WAYOQ5WJ/imgg-demo-iGikAGoV.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557131-JT2I9EJQ3707GVGPL4XB/imgg-demo-N1g6iaei.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557090-EE4E89RNSWEMO066KI66/imgg-demo-JBF3SmQJ.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557140-9GL5U45CANX04SUVE5LC/imgg-demo-8xM9d6Tc.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557121-G9C8PQYUCUZL1DJMB67E/imgg-demo-7J1jaCXI.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557100-SUE3IS00PU2G733TJ37U/imgg-demo-a3mKUH6c.png</image:loc>
      <image:title>BRIEF Hub - The BRIEF Framework for Building AI Agents*</image:title>
    </image:image>
  </url>
</urlset>

